Proposed New EU Toy Safety Regulation
In July 2023 the EU published a draft regulation on the safety of toys, to replace the existing Toy Safety Directive 2009/48/EC. On June 11th, 2025, the draft Regulation was approved by the Council Committee of Permanent Representatives (COREPER); the final step prior to it being adopted by the European Parliament and then entering into force in EU. Whilst a date for final adoption has not yet been confirmed, we can realistically expect the new Regulation to enter into force before the end of Q1, 2026.
The intended aim of the new Regulation is to bring the EU requirements for toy safety up to date with market developments such as digitally connected toys, and the growth in sales via online marketplaces. The implementation of the Regulation is intended to contribute to the strengthening of the EU’s internal market and improve its functioning while providing for a high level of consumer protection.
The new Regulation will introduce a number of changes. They include updated safety assessment requirements with, for example, manufacturers being required to consider potential health risks posed by digitally connected toys, including any potential risks to mental health. The rules regarding the presence of various types of chemicals in toys are also extensively revised, with some being entirely prohibited and current restrictions on others being expanded to cover toys for children of all ages.
The most significant change however, from an administrative standpoint, is the introduction of Digital Product Passports (DPPs) for all toys made available on the market in the EU. DPPs are digital product information records that must be established and maintained by Manufacturers for each type of toy they supply. Each DPP will need to be publicly accessible and maintained for a period of at least 10 years after a toy leaves the market. Each DPP will also need to be recorded on a registry maintained by the EU and provided with a unique reference number. Without that reference number it will not be legal to place a toy on the market in the EU.
A DPP will be accessed via a ‘data carrier’ (e.g. a QR or barcode) on the Toy itself or on packaging for the Toy. Data Carriers will also need to be displayed by online marketplaces and website marketing Toys to EU consumers.
Once the new Toy Safety Regulation comes into force there will be a period of 54 months (4.5 years) before the current EU Toy Safety Directive 2009/48/EC is fully repealed. During that time Manufacturers will have a choice over which piece of legislation to apply to their products, and a long lead-time to ensure that they fully comply with the new Regulation.
A draft version of the new Toy Safety Regulation can be downloaded here (external link).
More information about DPPs and their implementation will become available once the separate EU legislation allowing for their implementation has been published.

